Here are all the courses that are included in your bundle.
If you're ready to dive in and get ahead by learning GA4, you've come to the right place. There is no one better to help you get familiar with the ins and outs of GA4 than former Googler Krista Seiden. She helped build GA4 from the ground up and is now ready to teach you all the ins and outs, with insight like no one else. If you're serious about learning this new platform, don't delay signing up!
In Course 1, we'll focus on building your knowledge of the GA4 user interface so you'll know what is new, how it compares to Universal Analytics, and where you should go to accomplish your reporting needs. We'll dive deep on new reporting and analysis features to get you comfortable with pulling data and wowing your colleagues with your deep understanding of GA4.
Getting to Know GA4: You'll learn how the new interface is organized, where to find the reports and features you need, understand how GA4 compares to Universal Analytics, and walk away feeling comfortable with the new look and feel of GA4.
Reporting Deep-dive: In this section, we'll dive into the out-of-the-box reports available in GA4. The look and feel is different from Universal Analytics, but we'll show you how to find all the data you need to successfully report on your KPIs.
Analysis Deep-dive: The out-of-the-box reports are great, but mastering the Analysis section will help you take your analyst skills to the next level. You'll learn all about the available techniques and templates, and finish feeling confident using these great new features to further your analysis efforts!
In Course 2, you'll build on the foundational elements you learned in Course 1, and solidify your understanding of the platform by learning how it works: Dive deep on the new data schema, master setting up new features in the UI, learn about integrations with GA4, and gain a solid understanding of how to implement this new platform via gtag or Google Tag Manager.
GA4 Data Schema: You'll learn how GA4's data schema is different than Universal Analytics and how that impacts the data you collect and report on. You'll walk away with a deep understanding of the data GA4 collects and uses, as well as migration best practices to help you smoothly move from Universal Analytics to Google Analytics 4.
User-Interface Advanced Features & Set Up: GA4 offers brand new features to allow you to do much of the configuration and set up within the user-interface, allowing much more control over how your data is processed and looks.
Implementing GA4: In this section, you'll learn how to implement GA4 on your website using either gtag.js or Google Tag Manager with practical tips and examples.
In this course, we’ll cover the topics you need to know in order to successfully implement and troubleshoot your Google Analytics 4 implementation via Google Tag Manager or Gtag.js. You’ll learn how to set up your browser for technical debugging and implement and customize GA4 in every possible way, including e-commerce, custom dimensions & metrics, custom events, and privacy-preserving settings.
The basics of debugging in the browser: Figure out what code is being executed and what data is being sent to which endpoints. We’ll walk you through it step by step, including configuring your browser with the right extensions and tools. After this course, you’ll be able to do this yourself, or give clear instructions to your developers what needs to be changed and why.
The details: Of the dataLayer and GA4 script configurations. Learn to turn your basic default implementation into one that suits your business needs and is customized to your requirements. Custom fields, parameters, dimensions & metrics, including ecommerce, will be handled.
Consent: Configure Google Analytics 4 and Google Tag Manager to tightly integrate with whatever type of consent management platform you decide to use, making sure you respect your users privacy and adhere to the applicable laws and regulations.
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This course is run in an On Demand format. Lesson content is available as pre-recorded videos, so that you can watch and learn at your own pace. It is recommended that you go through the content of the course over at least 3 weeks to give yourself enough time to digest the content and apply your course learnings. You can attend monthly office hours hosted by Krista to get answers to your most burning questions in real time. There is also a Slack community where other students and Krista will be active throughout the course to help answer your questions.
In terms of course curriculum, Krista Seiden wrote both the Analytics Academy courses for Google, and her own Google Analytics Masterclass and Google Analytics 4 courses, and can assure you that the content is quite different in depth, style, and delivery. The Analytics Academy courses are great, but they stick to high level concepts and do not go into a lot of real life examples. In KS Digital Academy's courses, we go through many real life examples, using both slides decks and direct interaction with the GA UI, to help you really grasp the concepts and how to use them.
Yes! As GA4 grows and matures, KS Digital Academy will continue to release new modules to ensure you are up to date with all the latest info. You can come back anytime during your course enrollment to review the new content.
You will have lifetime access to course materials after you enroll so that you have enough time to complete all of the curriculum at your own pace and earn your certificate of completion.
Yes! Krista has personally worked in both tools, and trained many analysts making the switch, so she knows first hand some of the questions you may have and will do her best to answer them in the course content and throughout live Q&A and Slack. Check out the testimonial from Zach Day of Salesforce at the bottom of the course page for direct feedback from someone whom Krista helped train to switch from AA to GA360.
No, each seat purchased is meant for 1 person. If you have multiple people on your team who would like to take the course, they need to sign up for their own seat. We do offer discount pricing for 3+ seats, please reach out for more details.
Purchase a single course for $999, or save by bundling Course 1, 2 & 3 together for just $2199.
$2,199.00
Bundle price
$5,700.00
Bulk: 3 user licenses @ $1900
$9,000.00
Bulk: 5 user licenses @ $1800
Interested in a single course? Check out other KS Digital courses:
