Customers already learning from KS Digital include...
Google Analytics 4 is the new and improved analytics tool from Google Analytics. It is not the same GA you've been using for almost 20 years!
Google has confirmed that GA4 is the future, so learning about this new platform will help you get ahead and be prepared for the final switchover.
Making the most of the advanced features and settings in GA4 can help you get ahead in your job and set you and your business up for success.
GA4 has tons of new features to make your job easier and more productive. Learning how to set up these new features today will make the data you collect tomorrow a million times better!
If you're ready to learn Google Analytics 4, you've come to the right place. There is no better professional to help you navigate the infrastructure of GA4 than former Googler, Krista Seiden. Not only was she the Product Evangelist for Google Analytics for nearly 5 years - she also helped build the very foundation of GA4, giving her insights into the platform like no one else. Learn what will soon be the only Google Analytics tool straight from the source.
What you get with KS Digital Academy’s Course 2: Advanced Features & Setup in GA4:
Bespoke lessons built by your instructor and former Googler, Krista Seiden, to help make the most of Google Analytics 4.
Lifetime access to video lessons and bonus content. These walk you through each concept, with easy-to-follow examples and practical tips and tricks. As GA4 continues to develop and update, course content will be modified in accordance on an ongoing basis.
Quizzes following each section's lessons to solidify the concepts you learned that week
Quarterly Live Office Hours with course creator and instructor, Krista Seiden, where you can join other students in conversation and get help in real-time.
A private Slack community, only available for members of KS Digital Academy, so you can connect, communicate, and learn from your course colleagues and instructor, Krista Seiden.
Downloadable content for lessons during and after the course.
A Course Completion Certificate suitable for professional portfolios and resumes.
The ex-Googler and Data Evangelist who helped build GA4.
Krista Seiden
In Course 2, you'll build on the foundations of Course 1, and solidify your understanding of the platform by learning how it works in full detail. That includes the new data schema, setting up new features in the UI, possible integrations, and a solid understanding of how to implement GA4 via gtag and/or Google Tag Manager.
Data Schema: First, you'll learn how GA4's data schema is different from Universal Analytics (UA) and how this difference impacts the data you collect. You'll finish this lesson with an in-depth understanding of GA4’s data abilities and capacities, along with migration best practices; all of which will help your business and you transition smoothly from UA to GA4.
User-Interface Advanced Features & Setup: The brand new features within GA4 now allow you to do a majority of the configuration and setup within the user interface, allowing more control over how your data looks and is processed. This lesson will leave you fully-equipt to navigate the interface and customize dashboards, conversions, and more.
Implementing GA4: In this section, you'll learn how to implement GA4 on your website using either gtag.js or Google Tag Manager. This lesson includes practical tips and examples to ensure you’re ready to maximize GA4 reporting and analytics for your business.
Welcome to Google Analytics 4 Course 2: Advanced Features & Set Up
Review of the Universal Analytics Data Schema
Google Analytics 4 Data Schema
GA4 Data Model Limitations
Part 1 Quiz: Google Analytics 4 Data Schema
Integrations in GA4
UI Configurations: Event Creation
UI Configurations: Event Modification
UI Configurations: Data Streams & Data Settings
UI Configurations: Custom Dimensions
UI Configurations: Custom Metrics
UI Configurations: Cross-Domain Tracking
UI Configurations: Unwanted Referrals
UI Configurations: Filters
[NEW] User Roles
Measurement Protocol
Data Deletion
GA4 vs GA for Firebase
Part 2 Quiz: User Interface Advanced Features & Setup
Library Overview
Editing a Report
Creating a Report
Editing a Collection
Creating a Collection
[New] Putting it all Together: Landing Page Report
[NEW] Report Filters
Implementing GA4 via GTM - Config Tag
Implementing GA4 via GTM - Event Tag
Implementing GA4 via gtag.js
Part 3 Quiz: Implementing Google Analytics 4
Purchase Course 2: Advanced Features & Setup in GA4 for $999, or opt for the BUNDLE and save $499 on Courses 1 & 2. Training your whole team? Opt for multiple licenses.
$999.00
Course 2: Single course price
Hear what people are saying...
If you are interested in learning more about Google Analytics Universal Analytics (UA), please visit the course page for "Google Analytics Masterclass: From Zero to Analytics Hero" which specifically focuses on the Universal Analytics platform.
This course is run in an On Demand format. Lesson content is available as pre-recorded videos, so that you can watch and learn at your own pace. It is recommended that you go through the content of the course over at least 3 weeks to give yourself enough time to digest the content and apply your course learnings. You can attend monthly office hours hosted by Krista to get answers to your most burning questions in real time. There is also a Slack community where other students and Krista will be active throughout the course to help answer your questions.
In terms of course curriculum, Krista Seiden wrote both the Analytics Academy courses for Google, and her own Google Analytics Masterclass and Google Analytics 4 courses, and can assure you that the content is quite different in depth, style, and delivery. The Analytics Academy courses are great, but they stick to high level concepts and do not go into a lot of real life examples. In KS Digital Academy's courses, we go through many real life examples, using both slides decks and direct interaction with the GA UI, to help you really grasp the concepts and how to use them.
Yes! As GA4 grows and matures, KS Digital Academy will continue to release new modules to ensure you are up to date with all the latest info. You can come back anytime during your course enrollment to review the new content.
Yes! After you've completed Course 2, you can email your course instructor for a discount code to upgrade to the bundle.
You will have lifetime access to course materials after you enroll so that you have enough time to complete all of the curriculum at your own pace and earn your certificate of completion.
Yes! Krista has personally worked for both companies and in both tools, and trained many analysts making the switch, so she knows first hand some of the questions you may have and will do her best to answer them in the course content and throughout live Q&A and Slack. Check out the testimonial from Zach Day of Salesforce at the bottom of the course page for direct feedback from someone whom Krista helped train to switch from AA to GA360.
Purchase Course 2: Advanced Features & Setup in GA4 for $999, or opt for the BUNDLE and save $499 on Courses 1 & 2. Training your whole team? Opt for multiple licenses.
$999.00
Course 2: Single course price
