Customers already learning from KS Digital include...

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  • Google Analytics 4 is the new and improved analytics tool from Google Analytics. It is not the same GA you've been using for almost 20 years and come July 1, 2023, it will be the only analytics tool.

  • Google has confirmed that GA4 is the future, so learning about this new platform will help you get ahead and be prepared for the final switchover.

  • Making the most of the advanced features and settings in GA4 can help you get ahead in your job and set you and your business up for success.

  • GA4 has tons of new features to make your job easier and more productive. Learning how to set up these new features today will make the data you collect tomorrow a million times better!

Instructor Krista Seiden helped develop GA4. Now she's here to help you use it.

If you're ready to learn Google Analytics 4, you've come to the right place. There is no better professional to help you navigate the infrastructure of GA4 than former Googler, Krista Seiden. Not only was she the Product Evangelist for Google Analytics for nearly 5 years - she also helped build the very foundation of GA4, giving her insights into the platform like no one else. Learn what will soon be the only Google Analytics tool straight from the source.


What you get with KS Digital Academy’s Course 2: Advanced Features & Setup in GA4:

  • Bespoke lessons built by your instructor and former Googler, Krista Seiden, to help make the most of Google Analytics 4.

  • Lifetime access to video lessons and bonus content. These walk you through each concept, with easy-to-follow examples and practical tips and tricks. As GA4 continues to develop and update, course content will be modified in accordance on an ongoing basis.

  • Quizzes following each section's lessons to solidify the concepts you learned that week

  • Monthly Live Office Hours with course creator and instructor, Krista Seiden, where you can join other students in conversation and get help in real-time.

  • A private Slack community, only available for members of KS Digital Academy, so you can connect, communicate, and learn from your course colleagues and instructor, Krista Seiden.

  • Downloadable content for lessons during and after the course.

  • A Course Completion Certificate suitable for professional portfolios and resumes.


The ex-Googler and Data Evangelist who helped build GA4.

Founder, KS Digital, Ex-Google Analytics Evangelist

Krista Seiden

Krista was at Google for nearly 7 years where she led Product Management efforts across the Google Marketing Platform, building the foundations of Google Analytics 4, and served as the external Evangelist for Google Analytics. If she looks familiar, it's probably because you've seen her Youtube videos about Google Analytics. She's taught millions of users how to use GA to improve their businesses. Currently, Krista is the Principal Digital Analytics Consultant & Chief Instructor with KS Digital, an analytics consultancy she founded in 2019, helping businesses make the most of their investments in digital marketing and analytics. Previously, Krista was VP, Product Marketing & Growth at Quantcast.

Course Curriculum

Course 2: Advanced Features & Set Up in GA4

In Course 2, you'll build on the foundations of Course 1, and solidify your understanding of the platform by learning how it works in full detail. That includes the new data schema, setting up new features in the UI, possible integrations, and a solid understanding of how to implement GA4 via gtag and/or Google Tag Manager.

  • Data Schema: First, you'll learn how GA4's data schema is different from Universal Analytics (UA) and how this difference impacts the data you collect. You'll finish this lesson with an in-depth understanding of GA4’s data abilities and capacities, along with migration best practices; all of which will help your business and you transition smoothly from UA to GA4.

  • User-Interface Advanced Features & Setup: The brand new features within GA4 now allow you to do a majority of the configuration and setup within the user interface, allowing more control over how your data looks and is processed. This lesson will leave you fully-equipt to navigate the interface and customize dashboards, conversions, and more.

  • Implementing GA4: In this section, you'll learn how to implement GA4 on your website using either gtag.js or Google Tag Manager. This lesson includes practical tips and examples to ensure you’re ready to maximize GA4 reporting and analytics for your business.

  1. 1
    • Welcome to Google Analytics 4 Course 2: Advanced Features & Set Up

    • Review of the Universal Analytics Data Schema

    • Google Analytics 4 Data Schema

    • GA4 Data Model Limitations

    • Part 1 Quiz: Google Analytics 4 Data Schema

  2. 2
    • Integrations in GA4

    • UI Configurations: Event Creation

    • UI Configurations: Event Modification

    • UI Configurations: Data Streams & Data Settings

    • UI Configurations: Custom Dimensions

    • UI Configurations: Custom Metrics

    • UI Configurations: Cross-Domain Tracking

    • UI Configurations: Unwanted Referrals

    • UI Configurations: Filters

    • [NEW] User Roles

    • Measurement Protocol

    • Data Deletion

    • GA4 vs GA for Firebase

    • Part 2 Quiz: User Interface Advanced Features & Setup

  3. 3
    • Library Overview

    • Editing a Report

    • Creating a Report

    • Editing a Collection

    • Creating a Collection

    • [New] Putting it all Together: Landing Page Report

    • [NEW] Report Filters

  4. 4
    • Implementing GA4 via GTM - Config Tag

    • Implementing GA4 via GTM - Event Tag

    • Implementing GA4 via gtag.js

    • Part 3 Quiz: Implementing Google Analytics 4


Purchase Course 2: Advanced Features & Setup in GA4 for $999, or opt for the BUNDLE and save $499 on Courses 1 & 2. Training your whole team? Opt for multiple licenses.

Save $499 and get the BUNDLE instead.

Includes COURSES 1 & 2 for 25% OFF course list price.

Mastering Google Analytics 4 Bundle

  • Introduction to Google Analytics 4

    In this introductory course, you'll learn about the history and evolution of Google Analytics and how to navigate in the new GA4 User Interface, an all new experience. You'll dive into reporting and learn how to find the reports you're looking for and how best to use the new reporting features of Google Analytics 4, and you'll walk away from this course with a great understanding of how to get started with GA4 today!

  • Course 1: Reporting & Analysis in GA4

    In Course 1, you'll learn everything from the introductory course, plus how Google Analytics 4 compares to its predecessor, Universal Analytics, and how Reporting and Exploration work in GA4. You'll dive deep into the new Explore section to really master this powerful new tool, and you'll walk away with practical knowledge of how to really use this new analytics property to set you and your business apart.

  • Course 2: GA4 Advanced Features & Set Up

    In Course 2, you'll build on the foundational elements you learned in Course 1, and solidify your understanding of the platform by learning how it works: Dive deep on the new data schema, learn about integrations with GA4, master all of the new settings and modifications you can do within the GA4 UI, and gain a solid understanding of how to implement this new platform via gtag or Google Tag Manager.

Hear what people are saying...

Most knowledgeable GA trainer in the domain, period.

By Zach Day, Sr. Manager Digital Analytics & Strategy, Salesforce

"Krista is the most knowledgeable Google Analytics trainer and educator in the domain, period. What especially differentiates Krista is that her expertise extends beyond just knowledge of the tool. From her time as a web analyst, digital analytics evangelist, Google Analytics product manager, and executive, Krista understands digital analytics from many perspectives. Because of this broad experience her training is very well-rounded, ensuring that users learn how to generate actionable insights and answer key business questions rather than just creating data dumps."

Actionable & Accessible!

By Oli Gardner, Co-Funder, Unbounce

"Krista is one of the few who can make Google Analytics accessible to everyone, always sharing actionable insider tips and custom reports. AND, she's a remarkable role model for diversity where she volunteers her time to coach women in marketing to stand up and speak."

Practical, Tactical Learning!

By Jim Sterne, Founder, Digital Analytics Association

"Krista's style is at once self-confident and transparently vulnerable. Audiences hang on Krista's presentations as they are a perfect balance of practical, tactical advice and insightful, life-affirming guidance. She's been there, done that, and knows how to help others through her stories and and hands-on experiences."

Please note this course specifically covers Google Analytics 4

If you are interested in learning more about Google Analytics Universal Analytics (UA), please visit the course page for "Google Analytics Masterclass: From Zero to Analytics Hero" which specifically focuses on the Universal Analytics platform.

Frequently Asked Questions

  • What is the format of this course?

    This course is run in an On Demand format. Lesson content is available as pre-recorded videos, so that you can watch and learn at your own pace. It is recommended that you go through the content of the course over at least 3 weeks to give yourself enough time to digest the content and apply your course learnings. You can attend monthly office hours hosted by Krista to get answers to your most burning questions in real time. There is also a Slack community where other students and Krista will be active throughout the course to help answer your questions.

  • How is this course different than the Google Analytics Academy courses?

    In terms of course curriculum, Krista Seiden wrote both the Analytics Academy courses for Google, and her own Google Analytics Masterclass and Google Analytics 4 courses, and can assure you that the content is quite different in depth, style, and delivery. The Analytics Academy courses are great, but they stick to high level concepts and do not go into a lot of real life examples. In KS Digital Academy's courses, we go through many real life examples, using both slides decks and direct interaction with the GA UI, to help you really grasp the concepts and how to use them.

  • GA4 is constantly changing, will the course be updated?

    Yes! As GA4 grows and matures, KS Digital Academy will continue to release new modules to ensure you are up to date with all the latest info. You can come back anytime during your course enrollment to review the new content.

  • Can I upgrade to the Bundle after purchasing a single course?

    Yes! After you've completed Course 2, you can email your course instructor for a discount code to upgrade to the bundle.

  • How long will the course materials be available for?

    You will have lifetime access to course materials after you enroll so that you have enough time to complete all of the curriculum at your own pace and earn your certificate of completion.

  • I'm an Adobe Analytics user transitioning to Google Analytics, will this course help?

    Yes! Krista has personally worked for both companies and in both tools, and trained many analysts making the switch, so she knows first hand some of the questions you may have and will do her best to answer them in the course content and throughout live Q&A and Slack. Check out the testimonial from Zach Day of Salesforce at the bottom of the course page for direct feedback from someone whom Krista helped train to switch from AA to GA360.

  • Can I share one license with my team?


Purchase Course 2: Advanced Features & Setup in GA4 for $999, or opt for the BUNDLE and save $499 on Courses 1 & 2. Training your whole team? Opt for multiple licenses.

Save $499 and get the BUNDLE instead.

Purchase Course 1 & 2 together as a course bundle and save! Get both courses for just $1499!

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