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Why should you learn about Technical Implementation of Google Analytics 4?

  • Learn how to configure your browser for technical implementation and debugging to make sure your data quality is what you expect it to be.

  • Learn how to configure the Google Analytics 4 Configuration Tag with Event Parameters, User Properties and Fields to Set.

  • Learn how to configure Google Analytics 4 events to include custom parameters, custom dimensions and custom metrics to improve data granularity.

  • Learn how to implement Ecommerce data throughout the funnel, from Product Impressions all the way to Transactions.

  • Learn how to make Google Analytics 4 Privacy-Friendly and work well together with your Consent Management Platform, including Google’s Consent Mode.

Deep-dive GA4 4 Bundle

  • Course 1: Reporting & Analysis in GA4

    In Course 1, you'll learn everything from the introductory course, plus how Google Analytics 4 compares to its predecessor, Universal Analytics, and how Reporting and Exploration work in GA4. You'll dive deep into the new Explore section to really master this powerful new tool, and you'll walk away with practical knowledge of how to really use this new analytics property to set you and your business apart.

  • Course 2: GA4 Advanced Features & Set Up

    In Course 2, you'll build on the foundational elements you learned in Course 1, and solidify your understanding of the platform by learning how it works: Dive deep on the new data schema, learn about integrations with GA4, master all of the new settings and modifications you can do within the GA4 UI, and gain a solid understanding of how to implement this new platform via gtag or Google Tag Manager.

  • Course 3: GA4 Technical Implementation Deep-Dive

    In this course, we’ll cover the topics you need to know in order to successfully implement and troubleshoot your GA4 implementation via Google Tag Manager or Gtag.js. You’ll learn how to set up your browser for technical debugging and implement and customize GA4 in every possible way, including e-commerce, custom dimensions & metrics, custom events, and privacy-preserving settings.

What you get with KS Digital Academy’s GA4 Technical Implementation Deep-Dive course:

  • Lessons custom built by your instructors Krista Seiden from KS Digital and Rick Dronkers from Data to Value to help you get the most out of GA4.

  • Lifetime access to video lessons and bonus content walking you through the most important concepts in Google Analytics 4 with easy to follow examples and practical tips and tricks. As GA4 continues to get updated, course content will be updated as well!

  • Quizzes following each section's lessons to help solidify the concepts you learned that week

  • Monthly Live Office Hours with course creator and instructor Krista Seiden where you can join other students and get help in real time

  • A private Slack community available only to members of the KS Digital Academy so you can connect and learn from others in the course, as well as have direct, regular access to your instructor, Krista Seiden

  • Downloadable lesson content during and after the course to ensure you will take these learnings with you when the course ends

  • Course Completion Certificate to show off to your colleagues, boss, and LinkedIn connections

Meet Your Course Instructors

Krista Seiden from KS Digital and Rick Dronkers from Data to Value

Founder & Principal Consultant, Data to Value

Rick Dronkers

Rick Dronkers has been working with Google Analytics for over 15 years and Google Tag Manager since its inception in 2012. He was the Director of Analytics at a Premier Google Agency in Europe until starting his own company, Data to Value, in 2019. He’s trained many digital analytics consultants over the years, and completed countless implementations of Google Tag Manager and Google Analytics for a wide range of businesses world wide. Now, he can’t wait to share his knowledge with the students of KS Digital as a guest instructor!

Founder, KS Digital, Ex-Google Analytics Evangelist

Krista Seiden

Krista was at Google for nearly 7 years where she led Product Management efforts across the Google Marketing Platform, building the foundations of Google Analytics 4, and served as the external Evangelist for Google Analytics. If she looks familiar, it's probably because you've seen her Youtube videos about Google Analytics. She's taught millions of users how to use GA to improve their businesses. Currently, Krista is the Principal Digital Analytics Consultant & Chief Instructor with KS Digital, an analytics consultancy she founded in 2019, helping businesses make the most of their investments in digital marketing and analytics. Previously, Krista was VP, Product Marketing & Growth at Quantcast.

Course Curriculum

GA4 Technical Implementation Deep-Dive

In this course, we’ll cover the topics you need to know in order to successfully implement and troubleshoot your Google Analytics 4 implementation via Google Tag Manager or Gtag.js. You’ll learn how to set up your browser for technical debugging and implement and customize GA4 in every possible way, including e-commerce, custom dimensions & metrics, custom events, and privacy-preserving settings.

  • The basics of debugging in the browser: Figure out what code is being executed and what data is being sent to which endpoints. We’ll walk you through it step by step, including configuring your browser with the right extensions and tools. After this course, you’ll be able to do this yourself, or give clear instructions to your developers what needs to be changed and why.

  • The details: Of the dataLayer and GA4 script configurations. Learn to turn your basic default implementation into one that suits your business needs and is customized to your requirements. Custom fields, parameters, dimensions & metrics, including ecommerce, will be handled.

  • Consent: Configure Google Analytics 4 and Google Tag Manager to tightly integrate with whatever type of consent management platform you decide to use, making sure you respect your users privacy and adhere to the applicable laws and regulations.

  1. 1
  2. 2
    • Dual Setup

    • Comparing Metrics between UA and GA4

    • [Coming Soon] Migrating UA data to Google Sheets

    • [Coming Soon] Migrating UA data to BigQuery

  3. 3
    • Web Technology 101

    • Creating a Debugging Browser

    • Using the Chrome Inspector (Developer Tools)

    • The dataLayer explained

    • The GA4 Event Model

    • Part 3 Quiz: Technical Basics for Implementation

  4. 4
    • Creating a GA4 Property

    • Creating a GTM Container

    • The dataLayer Sandbox + Tag Manager Injector

    • Creating a GA4 Config Tag in GTM

    • Implementing a GA4 Page View Event in GTM

    • Creating a GA4 Custom Dimension from an Event Parameter in GTM

    • Adding a Custom Metric to a GA4 Event Tag via GTM

    • GTM Custom Event + Custom Dimension + Custom Metric

    • Enabling GA4 Debug Mode

    • Part 4 Quiz: Basic GA4 via GTM implementation

  5. 5
    • Ecommerce: Explainer of Ecommerce Concept

    • Ecommerce: Basics of GA4 Ecommerce & Differences with GA3

    • Ecommerce: The Items Array

    • Ecommerce: view_item_list event

    • Ecommerce: View Item Events

    • Ecommerce: Promotion Events

    • Ecommerce: Shopping Cart Events

    • Ecommerce: Checkout Events

    • Ecommerce: Purchase Event

    • Ecommerce: Refund Event

    • Ecommerce: Migrating from Enhanced Ecommerce to GA4 Ecommerce

    • Part 5 Quiz: Implementing GA4 Ecommerce

  6. 6
    • Introduction to Data Privacy & Consent Chapter

    • GA4 Settings: Data Retention Settings

    • GA4 Settings: Google Signals

    • GA4 Settings: Granular Location & Device information

    • GA4 Settings: Advanced Ads Personalization

    • What is a Consent Management Platform (CMP)?

    • How to connect your Consent Management Platform to Google Tag Manager

    • What is Google Consent Mode?

    • How to connect Google Consent Mode to Google Tag Manager

    • Part 8 Quiz: Consent & GA4

  7. 7
    • Using UA gtag.js for GA4 tagging

    • Gtag.js Config Tag Setup

    • Gtag.js Page_view Tag Setup

    • Gtag.js Custom Event (Conversion) Setup

    • Gtag.js Custom Dimension Setup

    • Gtag.js Custom Metrics Setup

  8. 8
    • Ecommerce Tagging Overview for gtag.js

    • dataLayer for Ecommerce - gtag.js

    • Gtag.js Ecommerce - Steps

  9. 9
    • Q&A With Florian: How to structure a custom leadgen event

Course Extras

  • Sandbox Environment

    This course includes access to a sandbox environment so you can test out your implementation and dataLayer changes. Test what you learn in real-time with ease!

  • Bonus Office Hours

    From May through October 2022 we'll be offering an additional set of office hours every month just for Tech Dee-dive course participants. Bring your implementation questions or issues and we'll help you work through them together!

Pricing options

Purchase the GA4 Technical Implementation Deep-Dive course on it's own for $999

Get the Deep-Dive Bundle Instead!

Purchase Courses 1, 2 & 3 together as a course bundle and save! Get all three courses for just $2199

Hear what people are saying...

Most knowledgeable GA trainer in the domain, period.

By Zach Day, Sr. Manager Digital Analytics & Strategy, Salesforce

"Krista is the most knowledgeable Google Analytics trainer and educator in the domain, period. What especially differentiates Krista is that her expertise extends beyond just knowledge of the tool. From her time as a web analyst, digital analytics evangelist, Google Analytics product manager, and executive, Krista understands digital analytics from many perspectives. Because of this broad experience her training is very well-rounded, ensuring that users learn how to generate actionable insights and answer key business questions rather than just creating data dumps."

Actionable & Accessible!

By Oli Gardner, Co-Funder, Unbounce

"Krista is one of the few who can make Google Analytics accessible to everyone, always sharing actionable insider tips and custom reports. AND, she's a remarkable role model for diversity where she volunteers her time to coach women in marketing to stand up and speak."

Practical, Tactical Learning!

By Jim Sterne, Founder, Digital Analytics Association

"Krista's style is at once self-confident and transparently vulnerable. Audiences hang on Krista's presentations as they are a perfect balance of practical, tactical advice and insightful, life-affirming guidance. She's been there, done that, and knows how to help others through her stories and and hands-on experiences."

Frequently Asked Questions

  • What is the format of this course?

    This course is run in an On Demand format. Lesson content is available as pre-recorded videos, so that you can watch and learn at your own pace. It is recommended that you go through the content of the course over at least 3 weeks to give yourself enough time to digest the content and apply your course learnings. You can attend monthly office hours hosted by Krista to get answers to your most burning questions in real time. There is also a Slack community where other students and Krista will be active throughout the course to help answer your questions.

  • How is this course different than the Google Analytics Academy courses?

    In terms of course curriculum, Krista Seiden wrote both the Analytics Academy courses for Google, and her own Google Analytics Masterclass and Google Analytics 4 courses, and can assure you that the content is quite different in depth, style, and delivery. The Analytics Academy courses are great, but they stick to high level concepts and do not go into a lot of real life examples. In KS Digital Academy's courses, we go through many real life examples, using both slides decks and direct interaction with the GA UI, to help you really grasp the concepts and how to use them.

  • GA4 is constantly changing, will the course be updated?

    Yes! As GA4 grows and matures, KS Digital Academy will continue to release new modules to ensure you are up to date with all the latest info. You can come back anytime during your course enrollment to review the new content.

  • Can I upgrade to the Bundle after purchasing a single course?

    Yes! After you've completed Course 2, you can email your course instructor for a discount code to upgrade to the bundle.

  • How long will the course materials be available for?

    You will have lifetime access to course materials after you enroll so that you have enough time to complete all of the curriculum at your own pace and earn your certificate of completion.

  • I'm an Adobe Analytics user transitioning to Google Analytics, will this course help?

    Yes! Krista has personally worked for both companies and in both tools, and trained many analysts making the switch, so she knows first hand some of the questions you may have and will do her best to answer them in the course content and throughout live Q&A and Slack. Check out the testimonial from Zach Day of Salesforce at the bottom of the course page for direct feedback from someone whom Krista helped train to switch from AA to GA360.

  • Can I share one license with my team?

    No, each seat purchased is meant for 1 person. If you have multiple people on your team who would like to take the course, they need to sign up for their own seat. We do offer discount pricing for 3+ seats, please reach out for more details.

Pricing options

Purchase the GA4 Technical Implementation Deep-Dive course on it's own for $999

Get the Deep-Dive Bundle Instead!

Purchase Courses 1, 2 & 3 together as a course bundle and save! Get all three courses for just $2199

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