Customers already learning from KS Digital include...
Google Analytics 4 is an all new analytics tool from Google Analytics. This is not the same GA you've been used to for the past many years!
Google has announced that GA4 is the future of Google Analytics, learning about this new platform now will help you get ahead and be ready for when it's the only analytics tool Google offers.
Pulling reports, navigating through the interface, and showing off your analyst skills is a job requirement... learning to do this in GA4 is crucial!
GA4 has tons of new features to make your job easier and more productive. Getting started with GA4 today will help set you up for even more future success.
If you're ready to dive in and get ahead by learning GA4, you've come to the right place. There is no one better to help you get familiar with the ins and outs of GA4 than former Googler Krista Seiden. She helped build GA4 from the ground up and is now ready to teach you all the ins and outs, with insight like no one else. If you're serious about learning this new platform, don't delay signing up!
If you are interested in learning more about Google Analytics Universal Analytics (UA), please visit the course page for "Google Analytics Masterclass: From Zero to Analytics Hero" which specifically focuses on the Universal Analytics platform.
Lessons custom built by your instructor and former Googler, Krista Seiden, to help you get the most out of GA4.
Lifetime access to video lessons and bonus content walking you through the most important concepts in Google Analytics 4 with easy to follow examples and practical tips and tricks. As GA4 continues to get updated, course content will be updated as well!
Quizzes following each section's lessons to help solidify the concepts you learned that week
A private Slack community available only to members of the KS Digital Academy so you can connect and learn from others in the course, as well as have direct, regular access to your instructor, Krista Seiden
Downloadable lesson content during and after the course to ensure you will take these learnings with you when the course ends
Course Completion Certificate to show off to your colleagues, boss, and LinkedIn connections
Krista Seiden
In this introductory course, we'll focus on building your knowledge of the GA4 user interface so you'll know what's new and where you should go to accomplish your reporting needs. We'll dive deep on new reporting features to get you comfortable with pulling data and navigating the new GA4 user interface like a pro.
Getting to Know GA4: You'll learn how the new interface is organized, where to find the reports and features you need, and walk away feeling comfortable with the new look and feel of GA4.
Reporting Deep-dive: In this section, we'll dive into the out-of-the-box reports available in GA4. The look and feel is different from Universal Analytics, but we'll show you how to find all the data you need to successfully report on your KPIs.
Welcome to Introduction to Google Analytics 4!
What is Google Analytics 4
GA4 UI walkthrough - Navigating the new UI
[NEW] GA4 UI walkthrough - July 2021 update
GA UI - Common Elements
Part 1 Quiz: Getting to know GA4
New to Reporting in GA4
Insights
Comparisons
Lifecycle Reporting - Acquisition
Lifecycle Reporting - Engagement
Lifecycle Reporting - Monetization
Lifecycle Reporting - Retention
User Reporting
Events Reporting
[NEW] Default Channel Groupings
[NEW] Advertising Reports
[NEW] Data Driven Attribution
Part 2 Quiz: Reporting deep-dive
Getting Started with GA4 Today
Additional GA4 Resources
Hear what people are saying...
This course is run in an On Demand format. Lesson content is available as pre-recorded videos, so that you can watch and learn at your own pace. It is recommended that you go through the content of the course over at least 3 weeks to give yourself enough time to digest the content and apply your course learnings. You can attend monthly office hours hosted by Krista to get answers to your most burning questions in real time. There is also a Slack community where other students and Krista will be active throughout the course to help answer your questions.
In terms of course curriculum, Krista Seiden wrote both the Analytics Academy courses for Google, and her own Google Analytics Masterclass and Google Analytics 4 courses, and can assure you that the content is quite different in depth, style, and delivery. The Analytics Academy courses are great, but they stick to high level concepts and do not go into a lot of real life examples. In KS Digital Academy's courses, we go through many real life examples, using both slides decks and direct interaction with the GA UI, to help you really grasp the concepts and how to use them.
Yes! As GA4 grows and matures, KS Digital Academy will continue to release new modules to ensure you are up to date with all the latest info. You can come back anytime during your course enrollment to review the new content.
Yes! If you'd like to upgrade to the full Reporting & Analysis course after completing the introductory course, we'll provide you with a discount code to get the full introductory course price credited towards your enrollment in the Reporting & Analysis course.
You will have lifetime access to course materials after you enroll so that you have enough time to complete all of the curriculum at your own pace and earn your certificate of completion.
Yes! Krista has personally worked in both tools, and trained many analysts making the switch, so she knows first hand some of the questions you may have and will do her best to answer them in the course content and throughout live Q&A and Slack. Check out the testimonial from Zach Day of Salesforce at the bottom of the course page for direct feedback from someone whom Krista helped train to switch from AA to GA360.
Purchase just Introduction to GA4 for $399 now, and apply the full course price towards upgrading to the full Reporting & Analysis course later!
$499.00
Introductory course price
If you sign up for the introductory course and later decide you want to upgrade to the full Reporting & Analysis course, you can apply the full list price of the introductory course towards enrolling in Reporting & Analysis in GA4
Learn all about the reporting interface and how to use the out-of-the-box features of GA4
Participate in office hours and the community
If you want to learn more, apply your full introductory course price towards diving deeper into Analysis in GA4
