Customers already learning from KS Digital include...

The Washington Post

Why do you need the KS Digital Academy Google Analytics Masterclass for Universal Analytics?

  • Overwhelmed by the dozens (or what may seem like hundreds) of reports available in Universal Analytics?

  • Not sure where to start or how to find the crucial insights you need to be able to guide your business in the right direction and stand out to your colleagues and boss?

  • Have you always wanted to master Google Analytics, know exactly where to go and how to pull the right numbers and insights but just don’t know how to get there?

  • Have you read dozens of articles on Google Analytics best practices but are still unsure of where to start and how to apply it to your business?

  • You know that the right insights at the right time can make all the difference for your business.

  • You know that mastering Google Analytics will set you apart to your boss and colleagues.

  • You know that with the right guidance, you can get there.

If any of the above rings true for you, it’s time to put the confusion behind you and master Google Analytics. KS Digital Academy’s Google Analytics Masterclass will teach you exactly what to look for and where, and give you the confidence you need to answer those tough and time sensitive data questions with ease.

The Google Analytics Masterclass is now available On Demand!

Sign up anytime to complete the course at your own pace. Available now at a new low price of $549!

Please note this course specifically covers Universal Analytics

Universal Analytics is the older version of Google Analytics, and it will be deprecated on July 1, 2023. If you are interested in learning more about Google Analytics 4 (GA4), stay tuned for the launch of KS Digital Academy's newest course specifically covering GA4

What You'll Learn

  • Week 1: Google Analytics Basics

    In Week 1, you'll learn the ins and outs of Google Analytics. We'll start with a brief history, and build up to all the the key tools and functionality you can take advantage of right out of the box, with no additional coding necessary to use these features.

  • Week 2: GA Advanced Skills

    In Week 2, you'll build on the foundational elements you learned in Week 1, and move beyond out of the box functionality. Discover tips and tricks that will take your analytics practice to the next level. Some additional coding required to take advantage of these features.

  • Week 3: Beyond Google Analytics

    In Week 3, you'll learn how to get data out of Google Analytics to continue your data analysis practice, as well as examples and benefits of adding supplemental tools to your Digital Analytics practice to make the most of your Google Analytics data.

What you get with KS Digital Academy’s Google Analytics Masterclass

  • 365 days all access to video lessons and bonus content walking you through the most important concepts in Google Analytics with easy to follow examples and practical tips and tricks

  • Curated templates accompanying various topics throughout the course to help you quickly put content concepts into action

  • Quizzes following each week's lessons to help solidify the concepts you learned that week

  • Downloadable lesson content during and after the course to ensure you will take these learnings with you when the course ends

  • Course Completion Certificate to show off to your colleagues, boss, and LinkedIn connections

Meet Your Course Instructor

Founder, KS Digital, Ex-Google Analytics Evangelist

Krista Seiden

Krista was at Google for nearly 7 years where she led Product Management efforts across the Google Marketing Platform, building the foundations of Google Analytics 4, and served as the external Evangelist for Google Analytics. If she looks familiar, it's probably because you've seen her Youtube videos about Google Analytics. She's taught millions of users how to use GA to improve their businesses. Currently, Krista is the Principal Digital Analytics Consultant & Chief Instructor with KS Digital, an analytics consultancy she founded in 2019, helping businesses make the most of their investments in digital marketing and analytics. Previously, Krista was VP, Product Marketing & Growth at Quantcast.

Course Curriculum

Week 1: Google Analytics Basics

In Week 1, we'll focus on getting you up to speed with the Google Analytics user interface so you'll know where to go and what to do as soon as you login. You'll learn about a ton of out of the box features and how to take advantage of them to set your business apart.

  • What is Digital Analytics: We'll cover everything from how a cookie works to what is a user, session, and hit.

  • Google Analytics Today: We'll start with a short history of where the product has been, and quickly move into today's use cases and configuration best practices to get you comfortable with the overall structure.

  • Google Analytics User Interface Walkthrough: We'll make sense of the dozens of reports you come across when you login so you know exactly what to do for your use cases.

  • Getting More out of Google Analytics: Anyone can click around in the interface, but knowing how to use the advanced out of the box features will set you apart!

Week 2: Google Analytics Advanced Skills

In Week 2, we'll build on our basic knowledge from week 1 and add a ton of additional capabilities and best practice tips to help you get even more out of Google Analytics. You'll learn skills that will set you apart from other analysts and help you make others go "Oh wow, I didn't know you could do that!"

  • Google Analytics Account Structure: We'll cover the ins and outs of the admin section and help you customize your account to meet your business' needs.

  • Moving Beyond Out-of-the-Box Features: You'll learn skills to set you apart by taking advantage of things like Custom Dimensions, Custom Metrics, Events, and more.

  • Organizing Your Data: We'll learn how to organize and customize how your Google Analytics data is structured, from attribution windows to Custom Channel Groupings.

  • Analyzing Your Data: You'll learn how to master analysis beyond standard reports. Custom reports and Analysis will help you drive deeper and more impactful insights for your organization.

Week 3: Beyond Google Analytics

In Week 3, we'll cap off our learnings on the ins and outs of Google Analytics by deep-diving on how to go beyond the tool's interface. You'll learn how to get your data out of Google Analytics, get an understanding of supplemental tools that can help you drive even more insights when paired with GA data, and learn about the additional benefits of Google Analytics 360.

  • Getting Data out of Google Analytics: Learn the many ways to take data out for further analysis and manipulation, including downloads, Google Data Studio, BigQuery, and the GA API.

  • Google Analytics 360: We'll cover the many advantages of the Enterprise version of Google Analytics. If you're already a customer, you'll learn how to make the most of it, and if not, you'll get an understanding of GA360 and how to gauge your company's needs, or work around them with what you have.

  • Supplemental Tools: There are a ton of other tools out there that can help you improve your insights and analysis, and many of them, when paired with Google Analytics, combine quantitative and qualitative data that will provide learnings to set you apart from the competition.

Hear what people are saying...

Most knowledgeable GA trainer in the domain, period.

By Zach Day, Sr. Manager Digital Analytics & Strategy, Salesforce

"Krista is the most knowledgeable Google Analytics trainer and educator in the domain, period. What especially differentiates Krista is that her expertise extends beyond just knowledge of the tool. From her time as a web analyst, digital analytics evangelist, Google Analytics product manager, and executive, Krista understands digital analytics from many perspectives. Because of this broad experience her training is very well-rounded, ensuring that users learn how to generate actionable insights and answer key business questions rather than just creating data dumps."

Actionable & Accessible!

By Oli Gardner, Co-Funder, Unbounce

"Krista is one of the few who can make Google Analytics accessible to everyone, always sharing actionable insider tips and custom reports. AND, she's a remarkable role model for diversity where she volunteers her time to coach women in marketing to stand up and speak."

Practical, Tactical Learning!

By Jim Sterne, Founder, Digital Analytics Association

"Krista's style is at once self-confident and transparently vulnerable. Audiences hang on Krista's presentations as they are a perfect balance of practical, tactical advice and insightful, life-affirming guidance. She's been there, done that, and knows how to help others through her stories and and hands-on experiences."

Frequently Asked Questions

  • What is the format of this course?

    This course is run in an On Demand format. Lesson content is available as pre-recorded videos, so that you can watch and learn at your own pace. It is recommended that you go through the content of the course over at least 3 weeks to give yourself enough time to digest the content and apply your course learnings. There is also a Slack community where other students and Krista will be active throughout the course to help answer your questions in near real time.

  • How is this course different than the Google Analytics Academy courses?

    In terms of course curriculum, Krista Seiden wrote both the Analytics Academy courses for Google, and her own Google Analytics Masterclass course, and can assure you that the content is quite different in depth, style, and delivery. The Analytics Academy courses are great, but they stick to high level concepts and do not go into a lot of real life examples. In KS Digital Academy's Google Analytics Masterclass course, we go through many real life examples, using both slides decks and direct interaction with the GA UI, to help you really grasp the concepts and how to use them.

  • How long will the course materials be available for?

    You will have access to course materials for 60 days after you enroll so that you have enough time to complete all of the curriculum at your own pace and earn your certificate of completion.

  • I'm an Adobe Analytics user transitioning to Google Analytics, will this course help?

    Yes! There are sections of the course that do cover some comparisons between the two platforms. Further, Krista has personally worked in both tools, and trained many analysts making the switch, so she knows first hand some of the questions you may have and will do her best to answer them in the course content and throughout live Q&A and Slack. Check out the testimonial from Zach Day of Salesforce at the bottom of the course page for direct feedback from someone whom Krista helped train to switch from AA to GA360.

The Google Analytics Masterclass is now available On Demand!

Sign up anytime to complete the course at your own pace. Available now at a new low price of $549!

Happy KS Digital Customers

The Washington Post

Please note this course specifically covers Universal Analytics

Universal Analytics is the older version of Google Analytics, and it will be deprecated on July 1, 2023. If you are interested in learning more about Google Analytics 4 (GA4), stay tuned for the launch of KS Digital Academy's newest course specifically covering GA4